What does it really take for a family name to outlive nations, generations, and empires? In this live episode of Getting to Grow, host Zoe Fox sits down with Arthur Edward Guinness — the 4th Earl of Iveagh — to explore the extraordinary 266‑year legacy behind Ireland’s most iconic brand.From one man’s 9,000‑year lease in 1759 to a dynasty that shaped philanthropy, culture, and global brewing, this conversation uncovers the never‑told human stories behind the Guinness name — the triumphs, the losses, and the values that built a brand into a legacy.Arthur opens up about:→ How the Guinness family turned a Dublin brewery into a global symbol→ The battles, both literal and personal, that shaped their fortune→ What it means to preserve heritage while leading in a changing world→ Why legacy matters more than ever in an era obsessed with speed→ The unseen role of the women who kept the Guinness story alive→ How the modern descendants carry tradition, philanthropy, and identity forwardIf you’ve ever wondered how legacy is crafted — not inherited — and what it really means to build something that lasts centuries, this episode pulls back the velvet curtain on one of the most enduring family stories of all time.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Guinness:https://www.instagram.com/guinness/

What does it really take for a family name to outlive nations, generations, and empires? In this live episode of Getting to Grow, host Zoe Fox sits down with Arthur Edward Guinness — the 4th Earl of Iveagh — to explore the extraordinary 266‑year legacy behind Ireland’s most iconic brand.From one man’s 9,000‑year lease in 1759 to a dynasty that shaped philanthropy, culture, and global brewing, this conversation uncovers the never‑told human stories behind the Guinness name — the triumphs, the losses, and the values that built a brand into a legacy.Arthur opens up about:→ How the Guinness family turned a Dublin brewery into a global symbol→ The battles, both literal and personal, that shaped their fortune→ What it means to preserve heritage while leading in a changing world→ Why legacy matters more than ever in an era obsessed with speed→ The unseen role of the women who kept the Guinness story alive→ How the modern descendants carry tradition, philanthropy, and identity forwardIf you’ve ever wondered how legacy is crafted — not inherited — and what it really means to build something that lasts centuries, this episode pulls back the velvet curtain on one of the most enduring family stories of all time.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Guinness:https://www.instagram.com/guinness/

What does it really take to build a brand that stands for something — not just sells something? In this live episode of Getting to Grow, host Zoe Fox brings together three powerhouse marketers from brands like BrewDog, Subway, Method, and The Coconut Collaborative to unpack the brutal truths behind building, scaling, and surviving in the modern FMCG world.From rebellious campaigns to full-blown flops, this episode dives deep into the real talk no one shares — what works, what backfires, and why your “next big idea” might actually be your biggest mistake.The panel reveals:→ The biggest brand fail that went viral for the wrong reasons — and the hard lessons learned→ Why knowing your “True North” matters more than any trend or hashtag→ How to stop “brand FOMO” and stay focused when everyone’s chasing viral moments→ The secret to scaling a small brand without losing your purpose→ How Method turned a cleaning product into a cult obsession (hint: rhubarb)→ Why real marketing starts with talking to your customers — not your competitors→ The new PR reality: fewer journalists, tighter budgets, and why brand utility wins over hypeIf you’ve ever wondered how challenger brands break through, how top marketers think under pressure, or what actually makes a campaign stick, this episode is your inside pass to the boardroom, the brainstorm, and the breakdowns.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Sarah Warman:https://www.instagram.com/sarahfwarman/Holly Rix:https://www.instagram.com/hollyrix/We Are All Marketing:https://www.instagram.com/weareallmarketing/

What does it take to turn a city trading career and a kitchen obsession with activated snacks into a best-selling brand with viral reach? In this episode, Zoe Fox sits down with Cathy Moseley, founder of Boundless Snacks, to unpack Cathy’s journey from London trading floors to creating the UK’s go-to gut-friendly snack.Cathy reveals:→ Why leaving her six-figure city job was the scariest—and best—decision she ever made→ How she went from kitchen trials to supermarket shelves with no prior food industry experience→ The messy, relentless challenge of finding manufacturers, surviving setbacks, and getting those crucial first listings→ Her mission to make gut health accessible, tasty, and fun for everyone→ Real talk about resilience, team-building, and refusing to let early rejections define Boundless→ Navigating bold flavors, product innovation, and standing out in a crowded snack market→ Why the highs only matter because of the lows—and what keeps her going in the toughest timesIf you’re curious about food & drink innovation, challenger brands, entrepreneurship outside your comfort zone, or just love a founder’s wild leap, this episode delivers.What does it take to leave behind a six-figure career in city trading and turn a kitchen experiment into a viral, gut-health snack brand loved by millions? In this episode, Zoe Fox sits down with Cathy Moseley, founder of Boundless Snacks, to explore her journey from financial markets to the aisles of major supermarkets.Connect-Zoe Fox-Instagram: https://www.instagram.com/gettingtogrow/Linkedin: https://www.linkedin.com/in/zoe-fox-377033b0/Cathy Moseley, Founder-Linkedin: https://www.linkedin.com/in/cathy-moseley-a549851b5/?originalSubdomain=ukBoundless-Website: https://weareboundless.co.uk/Instagram: https://www.instagram.com/eatboundless/

What does it take to turn a kitchen recipe for fiery ginger beer into a brand stocked in major retailers and beloved by customers? In this episode, Zoe Fox sits down with Will Englander, founder of The Root Co, to unpack Will’s journey from London management consultant to the driving force behind UK’s most exciting ginger-based beverage brand.Will reveals:→ How a life-threatening accident in Japan set him on a bold path to entrepreneurship→ Why “naivety” was his secret weapon in scaling manufacturing—from blender batches at home to supermarket shelves→ The messy, persistent hustle of field sales, brutal rejections, and winning first retail listings→ Navigating ingredient sourcing, developing a transparent supply chain, and the impact of B Corp certification→ Hard lessons in branding, recipe development, and learning to thrive on feedback→ The emotional drivers behind his leap—from job security to spending precious time with family→ Building a challenger drinks brand in a world dominated by sugary sodas and tight pub contractsIf you’re curious about food & drink innovation, startup resilience, the nuts and bolts of FMCG, or just love a mad founder’s story, this episode delivers.Connect:Zoe Fox:Instagram — https://www.instagram.com/gettingtogrow/LinkedIn — https://www.linkedin.com/in/zoe-fox-377033b0/Will Englander, Co-Founder-Instagram — https://www.instagram.com/willenglander1/LinkedIn — https://www.linkedin.com/in/will-englander-609ba8109/The Root Co:Instagram — https://www.instagram.com/the.root.co/Website: https://rootcodrinks.co.uk/Hashtags: #gettingtogrow #gettingtogrowpodcast #fmcg #foodanddrink #drinks #gingerbeer #startup #entrepreneurship

What does it take to turn bubbling jars of kombucha into a supermarket success story?In this episode, Emma Thackray shares her journey — from running Dolly Parton’s Imagination Library in the UK, to discovering fermented foods in America, and finally co-founding Hip Pop, one of the UK’s fastest-growing gut health drinks brands.She talks about scrappy beginnings (literally selling cans out of her car), raising millions of pounds in investment, and the wild reality of scaling a challenger brand into Sainsbury’s, Co-op, and beyond.We also cover…→ What happens when everything goes wrong on moving day→ Why flavour — not fads — drives Hip Pop’s success→ How Emma raised investment without a background in FMCG→ The lessons from rebranding for mass market growthIf you’re into food & drink, startups, or the behind-the-scenes of building a modern brand — you’ll love this one.Zoe Fox:https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Emma Thackray, Co-Founder--Linkedin: https://www.linkedin.com/in/emmathackray/Drink Hip Pop:Instagram: https://www.instagram.com/drink.hip.pop/YouTube: https://www.youtube.com/@DrinkHipPopWebsite: https://drinkhippop.com/#gettingtogrow #gettingtogrowpodcast #fmcg #foodanddrink #drinks #hippop #kombucha #startup #entrepreneurship

He was selling tea from his uni bedroom…Now it’s a multi-million-pound brand with shops across the UK.Mike Turner co-founded Bird & Blend Tea Co. to shake up the tea industry—creating a brand people wanted to be part of, not just shop fromBut building a values-led brand came with hard choices:→ Saying no to investors who didn’t “get it”→ Scaling without compromising creativity→ And figuring out how to lead a team when you never planned to be a “boss”In this episode, we dive into the scrappy early days, Mike’s obsession with community, and how he & his co-founder Krisi turned tea into a movement.Whether you're scaling a business or just love a good founder story—this one’s for you.Zoe Fox—YouTube: https://www.youtube.com/@gettingtogrowpodcastLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Mike Turner, Co-Founder —LinkedIn: https://www.linkedin.com/in/mikeajturner/Bird & Blend Tea Co—Website: https://www.birdandblendtea.comInstagram: https://www.instagram.com/birdandblendtea#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #tea #bird&blendtea #bird&blend #hotbeverage

Jens Knoop turned a childhood memory into one of the UK’s most beloved luxury chocolate drinks — Knoops.

Here’s how he did it…

In this episode, we dive into the journey of building Knoops from a single idea into a nationwide brand. He shares the creative process behind developing over 20 different chocolate percentages, talks about maintaining quality while scaling, and reflects on how his German roots shaped the brand’s vision.

You'll also hear about the challenges of the chocolate industry, brand expansion, and Jens’ philosophy of "chocolate happiness."

If you love food branding, founder stories, or premium product strategy — this one's packed with real gems.

Jens Knoop — Founder of Knoops:

Instagram: https://www.instagram.com/knoopschocolate/

LinkedIn: https://www.linkedin.com/in/jens-knoop-1a15a446/

Knoops Chocolate:

Instagram: https://www.instagram.com/knoopschocolate/

Website: https://knoops.co.uk

Zoe Fox

YouTube: https://www.youtube.com/@gettingtogrowpodcast

LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/

#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #chocolate #jensknoop #knoops #hotchocolate #darkchocolate #gourmetchocolate #craftchocolate

What does it take to become one of the most influential voices in the drinks industry?

In this episode, Dawn Davies shares her wild journey — from running legendary fine dining spots with no experience, to becoming the head buyer at The Whisky Exchange.

She talks about curating spirits from across the globe, making million-pound decisions, and why she’ll always back brands that stand for something.

We also cover…→ Industry myths→ How consumer tastes are shifting→ What it takes to earn shelf space today

If you're into drinks, branding, or the business of taste — you’ll love this one.

Dawn Davies, Head Buyer at The Whisky Exchange

Instagram: https://www.instagram.com/dawndaviesmw/

The Whisky Exchange

Website: https://www.thewhiskyexchange.com/

Instagram: https://www.instagram.com/whiskyexchange/

Follow Zoe Fox

YouTube: https://www.youtube.com/@gettingtogrow

LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/

#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #alcohol #thewhiskeyexchange #whiskeyexchange #wine #spirits #beer #drinks #dawndavies

In this episode, we dive into the story of Better Nature and how co-founder Elin Roberts helped bring tempeh to the masses. From early-stage experiments to landing on Tesco’s shelves, Elin shares the behind-the-scenes of building a purpose-driven food brand in an industry dominated by big players.We cover what it takes to educate customers about something new, how to stand out in the alt-protein space, and why tempeh might just be the future of plant-based eating.If you're passionate about food, sustainability, or building something that matters, this one’s for you.Elin Roberts, Co-Founder of Better NatureInstagram: https://www.instagram.com/elin.mari/LinkedIn: https://www.linkedin.com/in/elinmroberts/Better NatureInstagram: https://www.instagram.com/betternaturetempeh/Website: https://betternaturetempeh.co/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #tempeh #plantbased #betternature #betternaturetempeh