Jens Knoop turned a childhood memory into one of the UK’s most beloved luxury chocolate drinks — Knoops.

Here’s how he did it…

In this episode, we dive into the journey of building Knoops from a single idea into a nationwide brand. He shares the creative process behind developing over 20 different chocolate percentages, talks about maintaining quality while scaling, and reflects on how his German roots shaped the brand’s vision.

You'll also hear about the challenges of the chocolate industry, brand expansion, and Jens’ philosophy of "chocolate happiness."

If you love food branding, founder stories, or premium product strategy — this one's packed with real gems.

Jens Knoop — Founder of Knoops:

Instagram: https://www.instagram.com/knoopschocolate/

LinkedIn: https://www.linkedin.com/in/jens-knoop-1a15a446/

Knoops Chocolate:

Instagram: https://www.instagram.com/knoopschocolate/

Website: https://knoops.co.uk

Zoe Fox

YouTube: https://www.youtube.com/@gettingtogrowpodcast

LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/

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