In this episode, we’re tackling one of the biggest questions candle makers face:

How do you know when your candles are ready to sell?

If you’ve been stuck in the endless cycle of testing and second-guessing yourself, this one’s for you. Spoiler alert: your candles don’t have to be perfect—they just need to meet three key pillars: safety, performance, and visual appeal.

We’ll dive into:

Safety: The non-negotiable standards your candles must meet to ensure they’re safe for customers.

Performance: How to test for a good burn, fragrance throw, and wick performance without overthinking every flicker of the flame.

Visual Appeal: Why aesthetics matter and what to be thinking about when it comes to the overall look of your candles.

Plus, I’ll share some personal insights and tips to help you stop overthinking and start selling with confidence.

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