Guest Info: Krista
IG: @dellacrewco

Find Krista's EBOOK:
https://stan.store/mrs_verhiel

Summary
Krista shares her story of starting her lifestyle brand and apparel company, Della Crew, which eventually turned into the first all-female Harley Davidson stunt team. She explains that the merch part of her business became an essential part of the brand and shares her motivation for writing an ebook on starting a merch company. Krista emphasizes the importance of being true to yourself and your brand when starting a clothing line. She also discusses the first steps in starting a merch company, including identifying your brand vibe and category, and collecting inspiration from various sources. Krista advises against copying designs and encourages creativity and authenticity. She also touches on the di erent printing options, including print on demand, and the benefits of using this method for a merch business. In this conversation, Drea and Krista discuss the pros and cons of using print- on-demand services for merchandise, as well as the di erences between direct-to-garment printing and screen printing. They also talk about Krista's setup for her apparel brand and the cost of getting started.
Keywords
merch company, lifestyle brand, apparel, starting a business, branding, design, print on demand, print-on-demand, direct-to-garment printing, screen printing, apparel brand, setup, cost, husbands, bikes

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