In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America.

In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data.

This week, we are highlighting:

• The difference between cookies and identities
• How new tests are looking to implement better options for users to consent
• Using healthy CRM data for easier tracking

 

Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram