Welcome to the ABIC Podcast, where we bring you the conversations that shape the future of our industry. Today’s episode is all about voice, your voice and the authentic human voice and why it’s the most powerful tool you have in an era where artificial intelligence is everywhere.

Here’s the truth: AI can write faster, but it can’t write you. It can’t capture the quirks, the soul, the lived perspective that makes words move people. And while every brand has a voice, not every brand knows how to use it. That’s where a professional copywriter comes in, someone who can shape the authentic human voice of your brand into words that build trust, spark emotion, and make you unforgettable.

To explore this, I’m joined by Rachel Medlock, a professional copywriter in the beauty and aesthetic industry whose work is instantly recognisable for its sass, originality and substance. Together we’ll unpack why the authentic human voice, crafted by a professional, is the future, how you can protect and amplify it, and the science behind why humans still crave words written by humans.

If you’ve ever wondered how to make your brand stand out in the age of AI, this conversation will show you why your voice, and your authentic human voice in the hands of a skilled copywriter, is your greatest competitive edge.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil