Why would someone run, or do any exercise? Should it be fun, or just lead to an outcome, and how do we find out what really makes us tick? Virgin Sport are trying to do things a little bit differently, their races, the charities they support, their initiatives, and their brand value of 'business for good'. I chat to general manager and keen marathon runner Jessica Frey at Virgin Sport to see what they are up to.

Check out virgin sport at: https://uk.virginsport.com