321Go Podcast

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James for a frank discussion on why we implement this in all of our gyms, how it can benefit yours, and how you can grow your business in whatever model you are in.

James is the founder of OPEX (Formerly OPT) and The International Center for Fitness. When not coaching, he’s a full time husband, father and fitness athlete. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nutritional and lifestyle balancing techniques and training of other coaches has made OPEX a sought after method of bringing fitness to a Higher Order.

Jim Crowell loves doing 2 things over all else….Building businesses and mentoring coaches and business owners to enjoy long, inspiring, fulfilling, and profitable careers.

His love of fitness and his desire for his own growth goes all of the way back to his childhood. Either he was playing sports or he was trying to figure out his next business move (likely it was cutting the neighbor’s grass haha). As a 5 sport athlete in high school and then as a member of the Big Ten Men’s Tennis Team at Penn State time was a challenge. He not only had to learn how to compete and earn his victories, he had to learn how to prioritize his time and energy into those projects that yielded real growth.

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Take a moment to check out OPEX

In today's episode, I chat with Steve Sudell, founder of Prehab to Perform and inventor of The Neck Hammock

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. Steve shares with us his journey of inventing a product and bringing it to market.

2. What happens when a technician becomes and entrepreneur?

3. How does the current model of healthcare stifle innovation? How can adversity improve innovation?

4. What is the best way to integrate other professional services in your gym?

5. The E-Myth as mandatory reading.

6. Off-loading duties as your business grows and investing money wisely.

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Take a moment to check out The Neck Hammock

In today's episode, I chat with Chandler & Dave, founders of Out of the Cave Media.

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. The early days of the CrossFit Affiliate model

2. Knowing yourself and your brand; should you re-brand?

3. Chandler shares with us his journey starting Stone Age Fuel in 2013

4. What does it ACTUALLY take to generate a lead?

5. Selling vs. Building a Friendship (relationship marketing)

6. Avatars - getting the RIGHT people, not MORE people

7. Building Strategic Partnerships for the purpose of marketing

8. Is automated email marketing dead?

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Take a moment to check out. Out of the Cave Media

In today's episode, I chat with Matt Walrath, founder of Beyond Macros.

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. Matt shares with us his digital nomadic living experience and how he landed in Australia

2. How did Matt find performance-based training and, ultimately, land on sustainable nutrition?

3. How can coaches and gym owners shed light on nutrition as the foundation of fitness?

4. Why is profitability the MOST IMPORTANT thing in business - even nonprofit businesses?

5. How was scaling Beyond Macros similar to scaling a CrossFit Affiliate?

6. How can gym owners begin to offer and communicate nutrition services to members?

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Take a moment to check out. MDI Apparel

In today's episode, I chat with Eli Slossberg.

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. Eli discusses his return to his family apparel business from an affiliate owner.

2. Striking the balance between passion and execution; business sense and energy.

3. What misconceptions did you have going into gym ownership?

4. What makes for a good partnership? What lessons have you learned?

5. How can gym owners re-frame the way they go about spending and investing money?

6. Changing apparel from a cost center to a profit center.

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Take a moment to check out. MDI Apparel

In today's episode, I chat with Jason Rule, Founder of Driven Nutrition.

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. What is Jason's entrepreneurial story?

2. How did Jason find focus through adversity?

3. Challenges with scaling his company

4. How does Jason find his ideal customer?

5. How can you invest your time up front building systems to save yourself years in the future?

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Phil White is an Emmy-nominated writer and the co-author of Game Changer with Fergus Connolly and Jim Harbaugh, Unplugged with Brian Mackenzie and Dr. Andy Galpin, and The 17 Hour Fast with Dr. Frank Merritt. PhilWhiteBooks.com

Join the 321Go Hub to begin changing your business TODAY.

A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

From Churchill to Wearable Tech, Phil White knows his stuff.

In Unplugged, Brian Mackenzie, Dr. Andy Galpin and I provide a blueprint for using fitness tech more intentionally and, as the name suggests, when to disconnect from our devices and reconnect to our instincts and environment.

Game Changer distills Michigan Football performance director Fergus Connolly's experiences working with teams in Premier League soccer, the NFL, NBA, national team rugby and more into an athlete health-focused model that helps coaches and athletes win more games sustainably.

In today's episode:

1. How does writing a book compare to training or coaching?

2. How to take action as an entrepreneur without a manager?

3. How can we fight the battle of increased tech distracting from our products and service?

4. How can we tell better stories?

5. What are good metrics to measure?

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Clay Weldon and Matt Scanlon sit down for a chat with NC Fit Founder, Jason Khalipa

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

Jason Khalipa is the Founder of NC Fit & 8 Time CrossFit Games Athlete

Jason is a champion in the fitness world; competing in 8 different CrossFit Games, finishing consistently in the Top 10, holding all the podium positions, undefeated in every Regional competition he has competed in and won the Spirit of the Games in 2009.

The attitude and AMRAP Mentality that made Jason a champion in CrossFit, he extends beyond the gym. Jason works hard everyday to be a champion in other areas of life such as fatherhood, as fitness entrepreneur and as an advocate of spreading awareness for pediatric cancer.

In 2008, Jason opened CrossFit Santa Clara a month after winning the CrossFIt Games. Using his passion for fitness, Jason expanded his business footprint and is pioneering widespread corporate fitness. He has redefined fitness in the hospitality sector and has helped to change the way people, CEOs, and athletes think about fitness.

In today's episode:

1. Focus and AMRAP Mentality

2. Corporate Wellness Strategies - how did Jason grow this aspect of his business?

3. Multiple Locations - are you ready?

4. Goals - why is it important to have these clearly defined?

5. Next steps - how can we begin to become more action oriented?

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Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing plan. Reserve Your Spot

A huge thank you to our partner for today's episode, InBody USA. Email [email protected] to learn more and redeem November's offer.

The answers are few: 1. From your spouse's plan, 2. The Marketplace, or 3. None at all. Vaughn has been in insurance for 18 year and insures nearly 2500 Affiliates. In today's episode, we dig into the specifics of AffiliateShare - a healthcare solution for Affiliates, their families, and coaches. Learn more: http://affiliateguard.info/affiliate-share/

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Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

A huge thank you to our partner for today's episode, InBody USA. Email [email protected] to learn more.

After a recent article - "Leave No Client Behind" - made its way around the inter webs, I received a TON of requests to have Patty on the show. Well, here it is.

Patty is an OG in the CrossFit world, as you'll hear in some of his stories. He's tried every potential business model, but always found it lacking in one of three areas: profitability for the business, opportunity for coaches, and sustainability for clients. He's landed on what he believes to be optimal solutions on all three fronts.

After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry.

Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different."

Interested in learning more about what Patty is up to at MadLab Click Here.

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