321Go Podcast

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

A huge thank you to our partner for today's episode, InBody USA. Email [email protected] to learn more.

One thing is for certain. Your gym has its own culture. Culture is one of those topics that, when brought up, tends to elicit varying responses and reactions. Good leaders see it as the very lifeblood of their business and the primary driver which determines the success or failure of their bottom line. In this session, Hoby will teach us what it takes to have an irresistable culture.

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email [email protected] to learn more.

Understanding your mission/passion/purpose is a critical component to making good, intentional decisions. In this session, Julie will help you get clear on your purpose and help give you a lens to see your future through. By hearing her story, you’ll be able to get crystal clear on why you’re doing what you’re doing.

Julie is a four-time CrossFit Games athlete, CrossFit Level 1 staff member, and current resident physician at the Cleveland Clinic. She’s consistently placed in the top 5 at the CrossFit Games including two podium finishes in 2012 (2nd place) and 2014 (3rd place).

An Achilles tendon rupture ended her final competitive season at the 2015 Central Regional, and she has now turned her focus to completing her medical training and using her knowledge of both CrossFit and medicine to empower individuals to access their full potential. She hosts a biweekly podcast called Pursuing Health, and runs the TRAIN program which provides online training for busy individuals who want to make the most out of their hour in the gym.

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email [email protected] to learn more.

Grab your copy of the Training Journal today!

Today we're joined by Raph Freedman from the Mind Muscle Project and CrossFit Creature. We chat about Raph's experience on Australian Shark Tank and what he learned from the experience. We also chatted about his recent experience doing a Kickstarter campaign and - more broadly - what it means to do relentless marketing: sharing your story dozens of times before people will take action.

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned?

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Already a Hub Member?

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

Today's Partner - InBody USA

A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email [email protected] to learn more.

How do you value your business?

The short answer it - it's really complicated. Check out today's show with Rigquipment founder Clayton Ferrer. We discussed different methods for creating an accurate valuation of your business.

But, what's the takeaway? The takeaway is that we should operate our business as if our ultimate intention is to sell.

What if we operated as if we plan to sell our business in 12 months? What would you do?

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned?

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Already a Hub Member?

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

Today's Partner - InBody USA

A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email [email protected] to learn more.

Do you learn more from your success or mistakes?

Today's episode is a candid discussion with CJ Martin about the inception of Invictus and how that vision has shifted over the years. We also dive into the most difficult challenges CJ's experienced in the last few years.

In the latter part of the interview, CJ helps us break down the ways in which we can begin to experience positive change in our businesses.

It comes down to: Execute, make mistakes, and adapt.

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Did you miss any of the Gym Owners Growth Summit Sessions?

Grab your 30 Day Summit Pass

Ready to EXECUTE on everything you learned?

Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

Already a Hub Member?

Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

Today's Partner - InBody USA

A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email [email protected] to learn more.

How does decisive leadership help your gym grow?

My biggest takeaway from the growth summit is this - There is no "one thing" anyone's done to get more members. There is no "best way to..." There is just decisive action followed by failure followed by learning from those failures. The leaders we all look up to are great leaders because they execute and adapt.

This is especially true for today's guest, Chris Marhefka. Chris is probably the busiest guy you know. He routinely has 4-5 HUGE projects in the works, but manages to run several companies, record a TV show, and lead a team.

It comes down to a few principles: Core Values, Decisiveness, and Trust.

Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.

Growing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade, Chris Spealler is a true ambassador for Fitness. He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche.You can frequently find him on the slopes and single track in Park City putting his fitness to use. In today’s episode, we talk extensively about programming for your affiliate. We answer the following questions: What trends does Chris see in programming? How much fitness can you achieve in just an hour a day? How should you accommodate competitive athletes from within your general population? How does Chris recommend you layer in additional work? Jump in on Chris’s offer for a free trial of Icon Athlete programming by visiting http://iconathlete.com/

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.

Jason's Episode:

1. How to maintain a positive outlook and focus on what really matters. 2. Are you prepared when life throws you a curveball? 3. What are the major needs Jason sees for the majority of Affiliate owners? 4. What would Jason do differently when he first opened his Affiliate? 5. What can an affiliate do to begin building a more sustainable business? 6. How does Jason maintain culture and vision in all his locations? 7. How did Jason break into the “corporate” market? 8. Are you ready for a second location? 9. Do you actually need a marketing plan? 10. Partnerships 11. Action items to begin to scale your business. Stay up-to-date with Jason on Instagram: @JasonKhalipa @BoxToBusiness @EMOMoftheDay

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.

This week we're talking all about social media marketing. We answer the following:

Should I begin to pay for Google Adwords?

How much should I expect to pay per click?

How should I target and measure the effectiveness of my digital advertising?

What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?

How do you create an effective “Audience” on Facebook?

Where should you place your Facebook and Instagram Ads?

How should you follow up with your leads from paid advertising?

Josh wraps up the show giving you a step-by-step guide for advertising on Facebook for the first time.

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. [email protected] to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.

Leading up to the Growth Summit we'll be highlighting some content from our guests. This week we look back on an interview with Ben Bergeron. Ben will be presenting at the free Growth Summit on Friday morning.

Establishing and being confident in your Core Values is essential for every part of running a business. Your values are what should drive every decision you make. In this session, Ben draws from his experience and his core values and will discuss the key things to pay attention to when hiring and firing people.