The Content Queen Podcast

327: How to create content that sells | Sol Hyde


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Are you creating content that people watch… or content that actually gets people to buy?


Because there’s a big difference.


In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18 months. Since then, he’s helped over 100 coaches, consultants and agencies grow and scale their businesses using organic content, trust-based marketing and community. 


We unpack why followers don’t automatically equal sales, the biggest mistake people make when trying to “convert” their audience, and why storytelling might be the thing that turns your content from “getting views” to actually creating clients.


We also go into confidence, conviction, hand raisers (you’ll understand soon 😂), and why giving away your best stuff for free might actually make you more money.


If you’ve ever thought “I’m posting content but it’s not actually leading to sales”… this one’s for you.


If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠


KEY EPISODE TAKEAWAYS 👇

✨ Why followers don’t equal sales (and what actually matters instead)
✨ How to create content that builds trust and converts
✨ Why storytelling creates stronger content than just giving information
✨ The simple shifts that get people from watching your content to working with you


SHOW RESOURCES 👇

CONNECT with Sol on INSTAGRAM - https://www.instagram.com/sol.hyde/

CONNECT with Sol on LINKEDIN - https://www.linkedin.com/in/sol-hyde/

WATCH Sol on YOUTUBE - https://www.youtube.com/channel/UCUX5rPbWRPsZo5M1RA_q_Lw/about

JOIN Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp

GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide

Find out more about how to WORK WITH US - www.contentqueenmariah.com

Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!


Other than that, enjoy — chat next week 💕


ABOUT THE GUEST 👇

I'm Sol! I started out in corporate but felt unfulfilled, so I built my own online business from scratch. Since then, I've helped over 100 coaches, consultants, and agencies grow and scale their service-based businesses, so they can work when they want, with who they want, and build something that actually fits their life. 


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The Content Queen PodcastBy Mariah MacInnes

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