What makes tinnitus distressing for some people—but barely noticeable for others?In this in-depth conversation, clinical psychologist and tinnitus researcher Dr. Jennifer Gans explains why tinnitus is best understood not simply as a sound, but as a brain-driven experience. Drawing on neuroscience, clinical experience, and mindfulness-based research, she explores how the brain’s response—rather than the sound itself—plays a central role in tinnitus distress, and how that response can change over time.Dr. Gans discusses why accurate education is foundational to effective tinnitus care, how anxiety and stress amplify tinnitus distress, and why habituation is a natural process—not something patients need to force. She also shares insights from her work with thousands of tinnitus patients and introduces her new weekly column at Hearing Health & Technology Matters (HHTM), "Tinnitus Education Corner," focused on evidence-based education and practical guidance.This conversation is designed for clinicians, researchers, and individuals living with tinnitus who want a clearer, more grounded framework for understanding—and reducing—the impact of tinnitus in daily life.

• Check out Dr. Gans' weekly column at: https://hearinghealthmatters.org/tinnitus-education-corner
• Learn more about Dr. Gans and her work at: https://mindfultinnitusrelief.com/

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