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Jeannie and Adam discuss the challenges of going global! Target Canada is a recent example of an unexpected failure. What went wrong?

Jeannie and Adam discuss some of the issues with going big and crossing borders.

Discussion begins at 1:29.

Erin shares how John Deere, a multi-generational brand in the United States, gets to know new local markets all over the world. Hear about how the color green is not always welcome, how they partner with their dealer partnership to make meaningful connections, and lessons learned over the last two decades of introducing this iconic brand around the world.

Erin’s honest and candid conversation is a must-listen for anyone challenged with going global in today’s marketplace.

Discussion begins at 6:39.

While Wal-Mart is the case study, this is really a warning cry for any organization that doesn’t pay attention when customer satisfaction rates are dropping!

Wal-Mart’s customer satisfaction rates are the lowest they’ve been since 2007, plus their sales growth has stalled.

Hear how Jeannie & Adam see this as a warning to companies of all kinds.

Discussion begins at 20:42.

Guest Speaker / People

Take care of yourself and take care of your customers.

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