In this episode of The Daily Influence, Brian S. Smith sits down with Spencer McLean from Forbes Books to dive into the art of public relations and how it plays a critical role in shaping narratives for individuals and brands. Spencer shares her journey into PR, offers actionable strategies for building positive influence during disruptive times, and discusses the importance of authenticity when balancing personal and professional identities. If you're looking to elevate your influence and sharpen your messaging, this episode is packed with valuable insights for leaders and individuals alike.