Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase. 

In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.