Live from the National Speakers Association’s Influence 2018 conference, Adam and Jeannie take the mic (and camera!) to make 2 strong cases for mapping your customer’s journey more thoroughly.

Your customer’s journey is not what you think it is

Too often, brands elect not to map the entire customer journey because they think they know all about what happens. Unfortunately, this sense of understanding is typically based on assumptions around the ideal journey, not the actual experience. As a result, customers experience unnecessary friction, frustration, and broken promises.

“If someone makes me a promise…then I should be able to rely on that.” -Jeannie Walters

We have 2 cases in point:

While in Dallas, TX for the National Speakers Association (NSA) Influence 2018 conference, Adam and Jeannie noticed a few hiccups in their own journeys as customers. So they put on their customer experience hats to show you what can go wrong when your customer journey is viewed only from the inside out.

“We’re using this as a teachable moment.” -Adam Toporek

But it’s not just about the journey they have as your customer. As you’ll learn in this episode, considering where your customer was before they reached your brand and how they reached you can reveal critical distinctions!

Many brands still don’t take this step towards greater understanding. Therefore, we urge you to listen in (or watch!) this episode, where Adam and Jeannie analyze these experiences from the customer’s perspective.

Related Content

• 360Connext® post, Using Customer Journey Maps: Dirty Secrets and Wasted Opportunities
• Customers That Stick® post, Remove the Weak Links in Your Customer Experience: Part 1
• Episode 289: Transitions and Gaps in CX
• Episode 235: Customer Experience Touchpoint Tips
• We're on C-Suite Radio! Check it out for more great podcasts

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