Ryan and Becca open with personal updates before shifting into a deeper conversation about generating consistent Etsy sales over time. Ryan breaks down a repeatable listing strategy designed for makers who aren’t driving their own traffic, emphasizing the importance of creating evergreen listings built around a single form with multiple color variations rather than one-off products. He explains how strong photos, thoughtful titles and descriptions, and positioning items as highly giftable can help listings gain early momentum. The discussion also covers using Etsy’s Marketplace Insights and strategic sales as visibility tools to build trust with the algorithm, earn reviews, and steadily improve search ranking. Ryan shares how these approaches have played out in his own shop this year and how they’re shaping his Etsy strategy heading into 2026.

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