Tinnitus care is no longer just about masking sound—it’s about treating the whole person.This week, Shari Eberts speaks with Dr. Maren Stropahl, Senior Director of Holistic Hearing Care and Head of Audiology for Sonova’s retail organization, about why tinnitus requires a broader, more integrated approach.Dr. Stropahl explains that tinnitus is not simply an “ear problem,” but a complex interaction between auditory perception, emotional response, stress, and lifestyle factors. The discussion explores the brain’s role in tinnitus distress, the concept of the vicious circle, and why habituation is possible when care moves beyond sound alone.The conversation highlights how modern tinnitus management brings together hearing aids, sound therapy, cognitive behavioral strategies, digital therapeutics, and—critically—education and counseling.

Technology can support relief, but effective care depends on trained professionals who understand how to personalize treatment and empower patients with self-management tools.The message is clear: tinnitus care is evolving. When clinicians combine evidence-based technology with holistic counseling and data-informed strategies, patients no longer have to hear that “nothing can be done.”

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