Think you need a massive marketing budget to create effective content?

Turns out that's not quite true, and there's a smarter way to think about where your money and time should actually go.

So we have Jared Harman on ep 337 of The Content Queen Podcast to give you a behind-the-scenes look at how agency owners and marketers really think about budget, and where the line sits between doing it yourself for free and knowing when to invest.

If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @jaredharman.

⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠

KEY EPISODE TAKEAWAYS 👇

✨ Why heavily produced, cinematic content isn't necessary anymore, and why raw, approachable content usually performs better
✨ How to work out which parts of your marketing you can do yourself and which parts you should outsource
✨ The signs that tell you it's time to start investing money into your marketing, not just organic effort
✨ Why your organic content and your ad content can (and often should) look completely different, because what performs isn't always what looks good
✨ Why trust between a business owner and their agency or marketer is what actually gets results

SHOW RESOURCES 👇

Check out onegroupagency.ca
FOLLOW Jared on Instagram – https://www.instagram.com/jaredharman/
FOLLOW Jared on LinkedIn – https://www.linkedin.com/in/jaredharman/
JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcamp
Find out more about how to WORK WITH US – www.contentqueenmariah.com
Connect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariah

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy, chat next week 💕

ABOUT THE GUEST

Jared Harman is the CEO and Co-Founder of The One Group Agency, a full-service marketing agency based in British Columbia. With a strong background in brand strategy, digital marketing and operations, Jared leads the agency with a clear focus on delivering measurable results while building long-term partnerships with clients. Under his leadership, The One Group Agency has grown into a trusted marketing partner for businesses across a variety of industries, offering integrated services including strategy, creative, content production and performance marketing. Beyond the agency, Jared is actively engaged in community impact initiatives, including supporting local scholarships, mentorship programs and youth sports organisations.