Adam Cox is joined by Dr Ian Braithwaite, CEO of Try Habitual, Dr Silja Voolma, Behavioural Scientist, and pre-diabetes patient, Marv Yeller, for Diabetes Week to discuss new research which reveals the stigma and negative stereotypes surrounding Diabetes. They explain ways in which these misconceptions and stigmas can be addressed, and Ian explains who Habitual are and what they do.

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