In this episode of the Taking Inventory Podcast, Anish Dalal, CEO and Co-founder of Sapphire Studios, a performance content marketing agency, reveals the surprising power of user-generated content (UGC), especially on platforms like TikTok. Anish discusses Sapphire's strategy behind scripting successful UGC for clients, their innovative work using AI for scripting, the future of the creative space, and the pitfalls brands often encounter. He also reflects on his journey as an entrepreneur, from app development to performance creative. We touch on a bunch of themes including AI assistance for e-commerce marketing, the impact of UGC on social media marketing, and the growth journey of TikTok.

 

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Where to find Anish Dalal:

Linkedin : https://www.linkedin.com/in/anish-dalal-1b503472/

Where to find James and Daniel:

LinkedIn:

James: https://www.linkedin.com/in/jamesborow/ 

Daniel: https://www.linkedin.com/in/danieldruger/ 

Twitter: 

James: https://twitter.com/jamesborow 

Daniel: https://twitter.com/ddruger

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