In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!)

Step #1: What is the value you bring? What is the reason they would purchase your candles over someone else’s?

Step #2: How do you connect more? Align your brand with a niche/theme to be able to connect deeper with your ideal customer.

Step #3: Who is your ideal customer? Create a detailed customer avatar profile of your ideal customer (one specific person) who would be the perfect customer for your candles.

Step #4: Where can you find them? Research where your ideal customer hangs out (both online and offline) so you know where to put your marketing efforts.

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