Whether you want to level up your comms skills because you realise that your message doesn't cut through, online and/or offline or you want to increase your influence and with that, impact you can make on your team, department, organisation or industry, no matter your title, then this episode is for you as I share with you the one trait that sets apart technical experts from trusted authorities in their communication. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly FREE Office Hours to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com