(3/5) The Zalphas: A Debate with Andrew Kiguel

In this thought-provoking episode, we sit down with Andrew Kiguel, CEO of Tokens.com and a visionary in the digital landscape, to discuss the radical transformation of retail and finance through virtual reality. Kiguel's company has been at the forefront of this revolution, crafting immersive virtual stores for iconic brands such as Forever 21 and DKNY. These aren't just digital storefronts; they are complete, richly interactive environments where consumers can engage with brands in a whole new dimension. The conversation then shifts to a groundbreaking project that could redefine the future of banking — a fully operational virtual bank office. This isn't just a nod to the pandemic-induced remote work; it's a deliberate step towards catering to a new generation that prefers digital interactions and values the convenience and efficiency that virtual spaces offer. Kiguel shares his insights on how these virtual offices can become hubs for employee connection, customer service, and even financial literacy, allowing users to interact with their bankers and financial advisors within a virtual world. He reflects on how this innovative approach might be particularly appealing to younger customers, who find traditional banking environments alienating or outdated. As we delve deeper, we uncover how Tokens.com is leveraging virtual reality to not only enhance user experience but also to pioneer new models of customer engagement and business operations.

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