On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.

On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.

On this episode, we’ll finish our discussion of&nbsp;Breakthrough Advertising&nbsp;by covering concentration and how to borrow conviction for your marketing.

341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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This weekly podcast was born out of two things we enjoy – talking about influence &amp; persuasion and drinking really good beer (sorry, we don’t consider Budweiser &amp; Miller Lite good beer).

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341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy

341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy

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