Polly digs into what it takes for writers to build a platform today—why it matters, how to start, and how to keep going without burning out, with author and book publicity consultant Emily Florence.

Emily explained her approach to sustainable writing and work practice, and how to take consistent, small steps to grow a career.

Instead of taking on all social media, writers can focus on a few platforms as a way to genuinely connect with readers now and for future projects.

Polly and Emily also discussed local PR, podcast outreach, and practical DIY strategies authors can use at any stage.

For more on writing craft and crafting a writer’s life, join the Simply Write community at simplywrite.substack.com.

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