Geno Munari, owner and proprietor of Houdini's Magic shop, is a successful entrepreneur who has permeated so many corners of our art that many may not know his full reach. From publishing to creating to manufacturing to marketing to radio to...well, the list goes on and on.

Geno is a rather reclusive individual preferring his anonymity and staying out of the spotlight (in fact, he preferred that I not take a photo of him), but this week we explore the life of this fascinating man and his development into one of the "lesser known" titans of our industry. Before our chat, Geno took me on a tour of his headquarters but I was not allowed to record a video of the interior. But suffice it to say that this is quite an impressive operation complete with a workshop, warehouse, several printing presses, offices, and even a full-functioning, 24/7 radio studio, KIYQ which broadcasts not only to the downtown Las Vegas area, but also online (where you can listen by Clicking Here), and of course, a complete brick-and-mortar magic shop.

With this podcast, I hope to shine a light on Geno and one Houdini's so that you have a fuller appreciation of the magnitude and scope of his acumen and business.

Geno talks about his good friend, Jimmy Grippo, and the documentary he is working on and the book he published, "The Magic of Jimmy Grippo" which covers many of the routines Jimmy wanted to teach while protecting his "pet" effects. I found it interesting that Union Boss, Jimmy Hoffa, was so impressed with the magic of Jimmy Grippo that he planned to build a casino for him to work. He talked about the history of his work in gaming and what lead to the development of Houdini's.

He has strong beliefs about brick-and-mortar magic shops and why he is still in business. He also talked about how he came to use and trademark "Houdini's" and his relationship with Sid Radner.. Towards the end of this podcast, Geno talks about a new movie that revives the Kennedy assassination conspiracy theory. Very interesting revelations and updates.

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