"Crisis communication is a crucial aspect of managing any organization's reputation and maintaining public trust during a time of great challenge," writes Phil Cooke in Church on Trial.

"For churches and Christian ministries, crisis communication is particularly important because they are often viewed as trusted institutions in their communities, and their responses to calamity can significantly impact their church members, donors, supporters, and the public's perception."

In this episode of the Influence Podcast, I talk to Cooke about what churches should do in a crisis. I'm George P. Wood, executive editor of Influence magazine and your host.

Phil Cooke, Ph.D., is co-founder and CEO of Cooke Media Group in Los Angeles, as well as the nonprofit organization, The Influence Lab. He has produced media programming and commercials in nearly 70 countries for clients includingπ Hollywood studios, major nonprofits, and faith-based organizations around the world. He is author of Church on Trial: How to Protect Your Congregation, Mission, and Reputation During a Crisis, published by Avail.

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This episode of the Influence podcast is brought to you by My Healthy Church, distributors of Captivated.

There is a difference between knowing the Word of God and knowing the God of the Word. The Captivated Bible study takes women deeper with God so that they may be firmly rooted, unshakable, and flourishing in His Kingdom.

For more information about Captivated, visit MyHealthyChurch.com.