Many people think that influencer marketing is about paying someone to endorse your product.  While that can work, Shane Barker says there is much more to a successful influencer relationship. 
It needs to be a collaboration, which each party involved brings something of value to the table and is in it for the long term.  
Do you enjoy More than a Few Words?  We would like a little feedback about the program.  <a href='https://goo.gl/forms/3e9mqcYHSErCjiUt1'>Take a short survey now. </a>

Many people think that influencer marketing is about paying someone to endorse your product. While that can work, Shane Barker says there is much more to a successful influencer relationship. It needs to be a collaboration, which each party involved brings something of value to the table and is in it for the long term. Do you enjoy More than a Few Words? We would like a little feedback about the program. Take a short survey now.

Many people think that influencer marketing is about paying someone to endorse your product.&nbsp; While that can work, Shane Barker says there is much more to a successful influencer&nbsp;relationship.&nbsp;
It needs to be a collaboration, which each party involved brings something of value to the table and is in it for the long term.&nbsp;&nbsp;
Do you enjoy More than a Few Words?&nbsp; We would like a little feedback about the program.&nbsp; <a href="https://goo.gl/forms/3e9mqcYHSErCjiUt1" rel="noopener noreferrer">Take a short survey&nbsp;now.&nbsp;</a>

#354 Influencer Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.What You’ll Hear:• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.• Marketing strategies you can actually use—no jargon, no gatekeeping.• Encouragement without the ego—especially for women building bold businesses on their own terms.• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#354 Influencer Marketing

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