Kathy Kearns spent 18 years understanding what motivates people to take the actions that they do as a media maven and a Google sales executive. Now she's applying all she’s learned with many of the world’s top brands to make a positive impact on the world. She is the Founder of THIRD LAW, a startup specializing in wardrobe optimization – that is, transforming your wardrobe to be lean, sustainable and reflective of your personal brand.