Clarity is more important than we think. It’s an interesting topic because we don’t really talk about it because it has everything to do with the success of our business and our customers, so why don’t we talk about it more? We talk with Steve Woodruff about really understanding who we are and what we deliver and how to articulate that so others can articulate that for us.

Steve comes at this topic through the lens of referrals. With the idea of having to be clear about yourself, your value, what you do and what you offer first, before others can be clear and refer you.

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