For many years, the negotiation dogma has been get to 'yes' ASAP to get the other side to buy into what you're selling. Is this still relevant? In this episode Martin talks through the book Getting to Yes by Roger Fisher and William Ury.

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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.