Associations Thrive

36. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM), on Her Values and the Organization's Four Innovations


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How do you define your leadership values and how do you ensure they guide everything you do, from job hunting, to developing programs, recruiting members, and managing your staff? 

In this episode of Associations Thrive, host Joanna Pineda interviews Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM). Wendy-Jo introduces AAHPM, talks about her journey to becoming CEO, then discusses what AAHPM is doing differently to thrive. She discusses:

  • What hospice and palliative care are, the settings they are provided in, and the professionals who provide this care.
  • Wendy-Jo’s leadership values of creativity, courage, service, justice and family.
  • What it means to be an interdisciplinary association.
  • How associations are never going back to what life was like before the pandemic.
  • How AAHPM just had their two highest membership months ever.
  • The importance of AAPHM’s communities, which are meeting virtually and in person.
  • AAHPM’s four innovations: Being Interdisciplinary, Focus on Philanthropy, DE&I, and Data Analytics.
  • How AAHPM gave interdisciplinary members voice and vote, including two new Board members who are interdisciplinary.
  • Wendy’s work with ASAE to increase the number of AAPI individuals in the association profession.

References:

  • AAHPM Homepage
  • AAHPM Diversity, Equity & Inclusion
  • AAHPM Giving Center
  • Reasons To Give – includes donor stories and Impact Reports
  • Medicare.gov provides some background on finding hospice care
  • Music from #Uppbeat (free for Creators!); https://uppbeat.io/t/paul-yudin/quiet-flight; License code: KJRRI6GHC7WKCLDT

...more
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Associations ThriveBy Joanna Pineda

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