Today on the 360 Health Biz Podcast, we discuss how planning can help you with your goals...for the rest of 2019 and starting 2020 with a bang! To determine what a kind of life changing experience this can be, we have Amber McCue, Founder of the Planathon here to go deeper into why we need to plan and set goals.

 

Amber stated “when we put a plan in place for our business, research from the state of the small business owner reflects that you will grow over 60% faster than if you don't put a plan.” MIND.BLOWN.

From single mom at the age of 18 to owning two companies that allow her to work from anywhere. Today Amber McCue runs her businesses from Africa, where she currently lives with her family. Amber is the founder of theplanathon.com, threeboudoir.com, empowerandrise.com and coaches at ambermccue.com. Through her books, speaking, and in her coaching programs, Amber partners with business owners around the world who want to get more done, realize their dreams, and get freedom for themselves.

Join Amber's Planathon: theplanathon.com/360healthbizpodcast

For show notes, check out 360healthbizpodcast.com/episode44

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kendraperryinc

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

 

Connect with Amber:

www.instagram.com/ambermccue 

Here is our newest Biz Bomb - a quick and easy tip that will blow your mind!

Today's episode is about Loom, an easy tool to help when you're on boarding new staff. Loom is an extension of Google Chrome for your desktop where you can record whatever you're doing on your desktop with audio. So it's great for when you need to teach someone how to do something - like the client on boarding process.

Tune in to how to Loom and why we like using it!

Don't forget about our CONTEST we have running right now. Leave a review, screenshot it and post it to your Instagram story. Tag @360healthbizpodcast in the post and you'll be entered to win! We are giving away 10 of our favourite books that helped us shape the way we do business PLUS a website/social media audit with Kendra (value of $697)

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kendraperryinc

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

A lead magnet is often called many things - freebie, free gift, free offer, opt-in. Whatever you want to call it, the purpose of a lead magnet is to get people on your email list and lead them into a sale. 

 

 A lead magnet comes in many forms – it can be a link or button that leads people somewhere to fill out their information, it can be a download when you subscribe to your newsletter,  it can be a contest, a free gift, a web series, a video…the list goes on and on. In today’s episode, we provide 5 reasons why your lead magnet may not be converting and what you can do to change that. 

 

 Like this episode? Be sure to leave us a 5 star review and we will give you a shout out on our next episode!

 

 CONTEST: Leave a review, screenshot it and post it to your Instagram story. Tag @360healthbizpodcast in the post and you'll be entered to win! We are giving away 10 of our favourite books that helped us shape the way we do business PLUS a website/social media audit with Kendra (value of $697)

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kendraperryinc

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

We are coming at you with another MIND BLOWING Biz Bomb. Today we are talking about Instgram's NEW feature - the chat feature!

Kendra provides 3 tips on how to use (and not use) this newest feature to attract and gain new clients and followers. Tune in for these great tips!

Like this episode? Be sure to leave us a 5 star review and we will give you a shout out on our next episode!

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kperrynutrition

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

What on Earth is SEO, why do we need it, and how can it help us get more money? Our guest today is Stephanie Fiteni, a traffic growth specialist and helps clients get leads and book discovery calls in their sleep. Um yes please! In this episode of the 360 Health Biz Podcast, Stephanie shares her knowledge on SEO and we dive into search engine optimization for health coaches, particularly looking at SEO for blog posts, SEO tips for website, SEO practices, local SEO and how to use keywords to grow your health coaching business.

 

 SEO stands for Search Engine Optimization, which basically means it is how you are ranked in Google so people can find you. Ultimately it’s making little tweaks to our website and our copywriting to ensure we have keywords that people are searching for. SEO also includes social media!

 

 Here is what we nerd out on in this episode:

 - what is SEO and how to use it

 - what is a sales funnel

 - what are keywords and where do we put them

 - local SEO vs SEO (there’s a difference!)

 - SEO for social media

 - YouTube as a search engine

 - content auditing 

We have many mind blowing moments in this episode so grab a pen to take notes for all the ah-ha moments you’re about to have!

Stephanie is a content marketing strategist and blog coach. She helps Coaches, Consultants and B2B companies up-level their blogs and websites so they can grow their business with less effort. She turns her clients’ traffic-less blogs into lead-generation engines by helping them plan their content, research their keywords and create content and funnels that will rank and convert. She is a traffic growth specialist and helps clients get leads and book discovery calls in their sleep. Stephanie coaches clients on a 1:1 basis, sells online courses and can be booked to design strategies or speak/train live.

 

Get Stephanie's FREEBIE of 10 Steps to More Leads: https://www.subscribepage.com/Freebie-10-Steps-to-More-Leads

 

Tools Mentioned:

Ubersuggest – https://neilpatel.com/ubersuggest/

SEO Powersuite - https://www.seopowersuite.com/

Mongoose - https://www.marketmongoose.com/

Wordpress plugin: Nelio - https://wordpress.org/plugins/nelio-content/

Yoast - https://yoast.com/

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kendraperryinc

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

Connect with Stephanie:

https://www.facebook.com/groups/ContentWorks/

https://twitter.com/StephanieFiteni

https://www.instagram.com/stephfiteni/ 

Even when we are on vacation we want to make sure that we drop a big juicy biz tip! Coming at you all the way from Port de Pollenca in Majorca, Spain, Christine shares with you why Voxer Pro is the way to go.

 

Voxer is an app where you can send a quick voice message to anyone on your contacts list. It’s great for when you’re on the go and just need to ramble out an idea or task that needs to be done.

 

While Voxer is a free app, there is a Pro version and today’s Biz Bomb is a lot about the perks of Voxer Pro! Tune in to find out why! 

Like this episode? Be sure to leave us a 5 star review and we will give you a shout out on our next episode!

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kperrynutrition

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

If you are new to Instagram or haven’t quite figured it out yet, you are really going to learn a lot from today’s episode.

 

We have Kelly Doody with us today, the Founder & CEO of Social School to talk all about Instagram marketing for business.

 

Here’s what you’ll learn in today’s episode:

 

 - the 4 A’s of Marketing (the 4 P’s are so 90’s)

 - what the heck are content pillars and how you MUST use them to continuously produce new content

 - keep things spicy with new content (nobody likes seeing the same thing over and over again)

 - aesthetic to your Instagram feed

 - the difference between IGTV and Instagram stories (and why you should be using both)

 - nerd out with analytics to determine which content works and which doesn’t

 - as we always saying, why niching your target audience is SO important

 - why social media advertising is still something you should do (and why you shouldn’t just blindly boost a post for $20)

Tune into today’s episode and get nerdy with us! 

 

Kelly Doody - Founder & CEO, Social School Kelly is a journalist turned digital marketing junkie. In addition to founding Social School, a top digital marketing academy offering live and online courses and certification programs, as well as Canada's largest marketing conference series, she is the co-founder of Press + Post – an award-winning modern marketing agency with clients across North America. Nothing makes Kelly happier than training organizations big and small to master their online domain, while connecting the top digital tools and trends with the entrepreneurs and innovators who need them most. Her runner up bio is just as great… “buy me dinner and I’ll teach you the secrets to the internet”.

Get the Social Scool FREEBIE of social media planning tools & tip sheets: https://socialschool.io/subscribe

 

Tools Mentioned:

Planoly - https://www.planoly.com/

 

Say hi on social: 

Instagram: www.instagram.com/360healthbizpodcast

Facebook: www.facebook.com/360healthbizpodcast

Kendra Perry Instagram: www.instagram.com/kperrynutrition

Christine Hansen Instagram: www.instagram.com/sleeplikeaboss_

 

Social School:

www.facebook.com/TheSocialSchoolCA 

www.instagram.com/thesocialschool 

www.linkedin.com/company/the-social-school/

www.twitter.com/socialschoolca

You absolutely need a contract with your clients to ensure your butt is covered when things come up. But what is the MOST important thing you should include? 

 

 The #1 thing you absolutely must have in your client contracts is the Absence Rule! In this Biz Bomb episode we blow your mind with WHY you need this rule in your contracts to make sure those clients that disappeared last year don’t reappear asking to restart their package.

 

An Absence Rule is when you set a period of time where if the client is gone for that period of time and decides to return later (no joke, Kendra has had clients appear 2 years after going MIA) that you have a rule that says in order to restart their package, they need to pay a percentage of their original package cost or an additional fee to get started.

 

Tune into today’s Biz Bomb episode to find out why you need a Absence Rule and how to include it in your contracts.

 

If you like what you hear, be sure to subscribe to the 360 Health Biz Podcast so you keep up to date with all our episodes. And if you’re a Instragam stalker like we are, be sure to take a screenshot of the episode, post it to Instagram & tag us and we will share out your praise!

 

 Connect with us on social:

 instagram.com/360healthbizpodcast

facebook.com/360healthbizpodcast

 

 

@kperrynutrition

 @sleeplikeaboss

Today’s episode is all about outsourcing, hiring, and bringing people onto your team. We were never taught in school how to hire team members or how to bring people on and for a lot of us. You may not know when to hire, how to hire or how to manage a team. Lucky for you, that’s where we can help! 

 

We realize that bring someone on can be super scary because you may think you can’t afford it, but if this is your business and this is your dream, then you don’t want to cheap out on having a dream team that can not only be an extension of you to run your business but also give you more time to grow your business! Your VA may be your biggest expense each month but it’s worth very penny.

 

For starters, it’s important to determine what actually needs to be done and the time it requires. If you need one off items checked off like graphic design, logo, or a blog post written then you likely can contract that work out through a freelancer (see our show notes below on some of the site we use for this). When it comes to ongoing responsibilities like answering emails, creating protocols, etc. you really want to vet these people to determine if they are right for your team. 

 

To determine what can be taken off your plate, ask yourself, "What do I lack skills in? What do I hate doing?” because you're not going to be good at everything and there will be someone out there that IS good at it and loves doing it. So write down the things that you actually should be doing in your business. Things that are going to be helping move your business forward. Things that help you make money. This will help you get a better idea of the type of person you need to hire or what jobs can be contracted out.

 

When you’re ready to hire, do your research. Ask for references, ask for examples of their work, ask A LOT of questions to determine if they are a good fit. Don’t be afraid to take your time to find the right person. As our business coach says “Hire slow, fire fast." You’ll likely know within a month if they will work out or not. And if they don’t work out then don’t waste your time trying to micromanage them. Because at the end of the day, whoever you hire needs to be devoted to your business as much as you are. Your business needs to be their baby as much as it is yours. You need to be open and honest with your team - tell them how you appreciate them and tell them if you’re pissed off. Similar to a relationship, if you don’t communicate how you feel then they will never know. And when you don’t see each other face to face every day in the office, that makes communication even more important.

Visit https://360healthbizpodcast.com/episode36/ for show notes including the hiring tools we discussed in the episode.

Connect with us on social:

instagram.com/360healthbizpodcast

facebook.com/360healthbizpodcast

@kperrynutrition

@sleeplikeaboss

And don't forget to subscribe to our podcast and leave us a 5-star review! With a review comes a shout out the next time we record an episode!

Welcome to your latest Biz Bomb episode of the 360 Health Biz Podcast, where we drop a super quick and juicy tip on you that will make your head explodes from the excitement.

Today's episode is all around our favourite social media tool - Instragram! Instagram is the BIGGEST and BEST way to grow your social following (and business) of all the social media platforms. But with Instagram's algorithm, how can you be sure you're seen on your followers' feed?

There are plenty of ways to engage on Instagram but there is one way in particular that works wonders AND creates that authentic human connection. What is it you ask? You'll have to tune in to find out...

Give us a 5-star review on iTunes and we will give you a shout out the next time we record. And don't forget to subscribe to our podcast while you're there!

Say hi to us on social:

Instagram: @360healthbizpodcast

Facebook @360healthbizpodcast

Screenshot this episode and share on Instagram and let us know your take and we will share it to our story.