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Amazon Advertising recently launched two new ways to reach shoppers as they search on Amazon and browse product detail pages. On this episode, we'll break down the new options and outline strategies to use them. This includes:

Be sure to listen to the end to find out who we decided to call out this week!

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Facebook advertising is at the forefront of most digital marketer’s minds. But there is a difference between simply setting them up and using the platform effectively. How do you answer all of these questions?

We’ll go through these questions and offer more Facebook Advertising tips on this GS On Marketing episode.

We went to Pubcon Pro! This annual conference focuses on SEO, Google Ads, Social Media Advertising and Amazon. This is where top industry experts come to network and discuss digital marketing trends. Hear our thoughts on the show and the topics discussed. Including:

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In this episode, we'll discuss the switch Amazon made from Amazon Marketing Services (AMS) and Amazon Media Group to Amazon Advertising. Find out what else changed besides the name and how you can take advantage of the merged platform.

Episode includes:

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Influencer marketing is the hot topic in 2018 and that trend is only going to continue as more brands seek to engage consumers on social media and other platforms. But just because it is a growing trend, doesn't mean it deserves your budget dollars. In this episode, we'll break down what influencer marketing is and what to look out for when you get started. This includes:

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One of the perks of working so closely with Amazon is we get to meet with key employees in Seattle. In this episode we'll discuss our trip and fill you in on some of the new things we learned. This includes:

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More people are using Amazon to search for products than Google. Just like Google, Amazon has their own algorithm to determine where products rank. It is known as the A9 Algorithm. If you want your product to be found on Amazon, you need to optimize your product listing for the A9 algorithm.

Listen to this episode to learn the most important ranking factors and strategies to make sure your product is on the top of the Amazon search results.

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In this episode, we discuss strategies we've implemented to increase leads and capitalize on marketing automation software. As the adoption rates for marketing automation software continues to increase, the marketers with the best strategies will see results with a positive ROI. Others will just see an increase in marketing technology spend every month.

Topics we cover include:

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We share our most recently successful strategies when advertising on social media, including: Facebook, Instagram and Twitter. In an effort to be more transparent, Facebook now allows you to see what ads pages are currently running. Red Beard provides a video tip to help boost views and engagement. Evan reminds us of the always forgotten social media advertising platform, Twitter.