By Geneva Supply
5
22 ratings
The podcast currently has 23 episodes available.
Kayla and Beard discuss the importance of downloading your Amazon Search Term Reports.
Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com/
We recently attended our first Podcast Movement conference to promote and find speakers for our non-profit BizTank, learn more about the podcast industry and get actionable tips to help grow our audience. This years PM19 conference was held at the Rosen Shingle Creek resort in Orlando, Florida. Thank you to everyone who helped make our week a success!
Links mentioned in this episode:
BizTank Career Exploration for Students - https://gsbiztank.org/
Podcast Movement - https://podcastmovement.com/
MXL Mics - Quality Microphones - http://www.mxlmics.com/
Audimute Soundproofing - https://www.audimute.com/
LaunchPad - They had puppies and free beer, but we still don't know what they do. - https://www.launchpaddm.com/
Podchaser - Rate and Review Podcasts and Episodes - https://www.podchaser.com/
Flick - Build a Community Around Your Podcast - https://www.flickapp.com
Shoutout to our new BFF Aimee Loyet, who is the producer for the Live Inspired Podcast with John O'Leary! - http://johnolearyinspires.com/
Watch for Jeff in that Podcast Movement 2019 highlight video. - https://youtu.be/7x8cvZslD8Q
Jeff Peterson, Co-Founder & CEO, and John Pistone, VP of E-Commerce, share the future of Geneva Supply, a new division, and more.
Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth.
Welcome to another episode of 360Delivered: Luke, General Manager, and Whitney, Senior Product Manager, are here to discuss the new implementation of the FFP (Frustration Free Packaging) SIOC (Ships In Own Container) Chargeback from Amazon. This implementation will be live on August 1, 2019, impacting all items larger than 18” x 14” x 8” or 20 pounds.
Tips and Strategies
Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com
Amazon Prime Day is coming up quick, and while yes, there are some great benefits to Prime day participation, you might be missing the bigger picture. In this episode the Geneva Supply team talks about not only Prime Day but how you can use it for testing and research for the upcoming holiday season.
Prime Day can be used to help your brand prepare for the Holidays. Test, test, test by running a Best Deal, Lightning Deal, or coupons.
Take advantage of the traffic to position in an inventory and content perspective.
Optimize your marketing campaigns to ensure your organic search continues to grow.
Compare sales on the ASIN level.
Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com
Red Beard drops some pretty big news and Evan Facinger not only attended both Pubcon events this year, but also spoke on Amazon Advertising at Florida. Both conferences have always been known to be on the leading edge when it comes to online marketing tactics. Tune in to find out what happened at Pubcon Florida and see how it compares to Pubcon Las Vegas.
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Amazon Bid+ is being replaced with the 'adjust bids by placement' feature. With Bid+, you could only set a 50% increase for the top of search (first page) placement. 'Adjust bids by placement' feature lets you set a 0% to 900% increase for both the top of search (first page) and product pages.
Placements are places across Amazon where your ads may appear. Currently, you can differentiate your bids and view performance of your sponsored products ads by three placement groups: top of search (first page), rest of search, and product pages. The top of search (first page) refers to the sponsored products ads at the top row on the first page of search results. Rest of search refers to sponsored products ads shown in the middle or at the bottom of search results, and all sponsored products ads in the second page of search results and beyond. Product pages refers to sponsored products placements on the product details page, and certain other placements off search results like the add-to-cart page.
In addition to selecting a bidding strategy, you can also set different bids by placement. You can enter a percent increase to your base bid for two placements: top of search (first page) and product pages. When you do this, your bids will be increased by the specified amounts when your ads compete for opportunities on those placements. Your base bid will apply to “rest of search”. You can enter up to a 900% increase to (or 10 times of) your base bid.
Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week!
The GS On Marketing Podcast is brought to you by the digital marketing team at Geneva Services, a division of Geneva Supply, Inc. Geneva Supply is your one-stop shop for e-commerce fulfillment services including Third Party Logistics (3PL), Kitting, Pick and Pack, Product Photography, Amazon Marketing, and Digital Marketing Strategy. Let's talk about growing your business online. https://genevasupply.com/
Subscribe to the GS On Marketing Podcast available on iTunes, Google Play, Spotify or wherever podcasts are sold! Let people think you are the smartest person in the room. https://genevasupply.com/gsonmarketing
ChatBots have been the next big thing for awhile now. We explore different ways companies are starting to use ChatBots to enhance the customer experience. Red Beard recently setup a Facebook ChatBot using Mobile Monkey's free tool, to help quickly answer frequently asked questions for a Facebook Page. Similar to email marketing, you can also use ChatBots to build a list and engage with your customers on Facebook, your website, and other social media platforms.
Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week!
The GS On Marketing Podcast is brought to you by the digital marketing team at Geneva Services, a division of Geneva Supply, Inc. Geneva Supply is your one-stop shop for e-commerce fulfillment services including Third Party Logistics (3PL), Kitting, Pick and Pack, Product Photography, Amazon Marketing, and Digital Marketing Strategy. Let's talk about growing your business online. https://genevasupply.com/
Subscribe to the GS On Marketing Podcast and let people think you are the smartest person in the room. https://genevasupply.com/gsonmarketing
Using videos for marketing has been a growing trend for years and it isn't expected to slow down any time soon! Tune in for actionable tips on how you can capitalize on video marketing. This includes:
Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week!
The podcast currently has 23 episodes available.