Today on the podcast I'm joined by Robert Bly, who can fairly be called one of the godfathers of the modern copywriting movement. We talk about his early days as a chemical engineering student and college newspaper feature writer and the journey that led him to become a renowned marketer and copywriter. We discuss the ways copywriting has changed through the years and the strategies required to be successful in today's multi-channel marketing environment. Be sure to grab a copy of the 4th edition of Bob's trusted book The Copywriter's Handbook. It's a resource that will pay dividends for many years to come.

For additional show notes, visit ShaunTabatt.com/362.

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.