"Evangelical giving is down. Way down. Nearly every measure. Across the board."

So states The Giving Gap: Changes in Evangelical Generosity, a new report from Grey Matter Research and Infinity Concepts.

The report goes on to say: "The numbers paint an increasingly bleak picture of evangelical generosity — a situation which has the potential to impact every church, every denomination, every parachurch ministry, and even many secular nonprofits."

In this episode of the Influence Podcast, I talk with Ron Sellers about the details of the report, as well as what ministry leaders can do in response to the trend of declining generosity. I'm George P. Wood, executive editor of Influencemagazine and your host.

Ron Sellers is president of Grey Matter Research & Consulting, a firm that regularly serves Christian ministries, denominations, and churches to solve their information needs. He wrote "How Evangelicals Come to Faith" for the summer 2024 issue of Influence.

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