Your personal brand doesn’t stop at what you post on Spotify, TikTok, and Instagram. It’s also expressed in the way you interact with other artists in your community, how you pitch your music to tastemakers, and how you present yourself in interviews.

These forms of outreach expose you to new audiences who could make a genuine connection with you and get invested in your music — and it all starts with a great first impression. What will you do to stand out in a way that’s authentic to you and your music?

In this episode of the DIY Musician Podcast, Via Perkins, Senior Communications & Content Manager at CD Baby, takes a deep dive with Annabelle Kline-Zilles, founder and host of That Good Sh*t, Daylon Hicks, founder of arabbitshole, and Meleah Hartnett, host of The Luna Collective podcast, to answer this question, including a Q&A featuring questions from CD Baby, That Good Sh*t, The Luna Collective, and arabbitshole audience members.