Lee Smith stresses the importance putting sales first on your customer journey, saying that the successful and proper use of your product or service is the solution. This is where the salesperson comes in with the human element in giving customers that push. It doesn’t stop there though, getting the best representative means getting the right fit for your company, one who cares about the company, the product and the customers. As Lee puts it, “no one’s gonna listen unless they know that you care”.

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