Jeff explains the differences between Human Centered Design and Design Thinking and how these are applied to solving business problems, to find out whether we are truly building something of value for them.

We learn how companies can convert insights gained from experiments into actionable data. Jeff believes that the most challenging part this process is taking the risk in making the change needed in implementing these learnings into new customer experiences. Applying these changes initially on a sample population, which reduces the risk, is the key to mitigating these changes.

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