In this episode (48:27)

What does it really take to deliver a TED Talk? In this episode, we sit down with Jennifer Crank to hear about her journey from invitation to standing on stage under the iconic red letters. Jennifer takes us behind the scenes of the months-long preparation process—from refining her script with TED coaches to designing visuals that would resonate with a global audience.

You Will Learn

• Why TED Talks generate over $100 million each year and how that shapes the brand’s global reach
• How invited speakers work with a dedicated coach to refine and sharpen their story
• Why every TED Talk must be fully memorized—no teleprompters allowed
• What it was like for Jennifer to bring a live dog agility demo onto the TED stage

Mentioned/Related

• Speaking of being a mom, that was the topic of our first podcast with Jennifer…as a guest, not a host! Episode 154: Kids and Dogs and Jennifer Crank