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37. Can Fear Be Good Medicine?
Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.
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By Freakonomics Radio + Stitcher
4.6
11031,103 ratings
Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.
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