<p>Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.</p>

Fear is a popular tool in public health campaigns. But is it an effective one? Bapu Jena discusses new research on whether we can — and should — scare people into being healthier.

37. Can Fear Be Good Medicine?

Each week, physician, economist, and author of "Random Acts of Medicine" Dr. Bapu Jena will dig into a fascinating study at the intersection of economics and healthcare. He takes on questions like: Why do kids with summer birthdays get the flu more often? Can surviving a hurricane help you live longer? What do heart surgery and grocery-store pricing have in common?

Share 37. Can Fear Be Good Medicine?

Sign up to save your podcasts

37. Can Fear Be Good Medicine?

37. Can Fear Be Good Medicine?

More shows like Freakonomics, M.D.

Radiolab

This American Life

Marketplace

Planet Money

Freakonomics Radio

TED Radio Hour

Hidden Brain

The Indicator from Planet Money

Choiceology with Katy Milkman

Throughline

Short Wave

No Stupid Questions

People I (Mostly) Admire

The Freakonomics Radio Book Club

The Economics of Everyday Things