How to Use Social Proof to Really Sell Your Course

It’s time to dive into a critical component of promoting your course: telling your students’ success stories. That’s right, testimonials! You need to have social proof that you have brought results for people. Because, when it comes down to it, the first thing people are going to want to know is if you're the expert, if you’ve gotten results for others, and if you’re going to get those results for them too. Testimonials are more than just one-off opinions, so in this week’s episode, I’m sharing how to use your testimonials to tell a story that’s going to really attract paying students and sell your course.