D’Andra Simmons is known for her role on Bravo’s The Real Housewives of Dallas but what you may not know is she is also a total badass business woman! Hear the story rarely told about how D’Andra inherited, revamped, and relaunched one business and turned around to launch another. Now in the midst of COVID-19, D’Andra shares with Rachel Sipperley strategies and insights for coping with the crises and discusses how her small business is navigating and pivoting for the new normal. 
What you will learn in this episode 

How products and packaging are changing in the wake of COVID-19

Strategies for small business owners on crafting their COVID plan 

Ways to engage your customers and stay relevant during lockdown 

Update and pivot strategy for Ultimate Living, Hard Night Good Morning, and Rent My Wardrobe 

Tangible Tips 

How to get great content and photos for social media 

Allocating advertising spend for now and later 

Working with influencers and the pay it forward approach 

D’Andra’s secret sauce for flawless healthy skin 

Resources

Canva (marketing tool for content)

www.canva.com

Green Miracle 

https://shopultliving.com/products/green-miracle-powder


More About D’Andra Simmons 
With over 20 years of hands-on experience in the beauty industry, D’Andra believes that feeling beautiful, sexy and confident in one’s appearance is achievable at any age and for all genders. To this day D’Andra remains the sole product developer for her skincare line and is always on the cutting edge of research and effective plant-based ingredients for healthy and glowing skin.

D’Andra is an avid philanthropist who supports many charitable organizations. Her husband, Jeremy Lock, is a USAF MSgt. Retired, and they work together to assist veterans’ achieve better quality of life after serving our country. She serves as a Global Ambassador for Mercury One and The Nazarene Fund, which has taken her to Iraq and Lebanon to visit with victims freed from ISIS captivity and other persecuted minorities. Her contributions include raising money for UNICEF (where she sits on the Great Plains Regional Board), the Salvation Army, and the Friends of Simmons Cancer Center. 

In 2011, D’Andra became one of the youngest women to receive the Distinguished Woman award by Northwood University in Michigan for her business achievements, community and humanitarian work. She supports causes that work to combat human trafficking, domestic violence, at-risk children, veterans and suicide prevention. A few times per year, Hard Night Good Morning will donate a portion of sales to organizations that align with the brand’s and D’Andra’s values.
Read More of her story here: https://www.hardnightgoodmorning.com/meet-the-maker

You can learn more about D’Andra, her products, and connect with her here:
www.hardnightgoodmorning.com
www.ultimateliving.com 
IG/ Twitter:
www.instagram.com/dandrasimons
www.twitter.com/dandrasimons
Facebook: D’Andra Simons
@ultimatelivingd
@hardnightgoodmorning
@idontgivearippodcast - new episodes every Wednesday at 10am 

For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email [email protected]