December 07, 2023

37. Why Most Small Business Websites Fail to Meet Expectations, by Judith Kallos

16 minutes

Posted on theistudio.com on March 22, 2023

In the latest episode, web designer and business mentor Judith Kallos shares the pitfalls business owners face with DIY web designing. She tackles the common misapprehensions businesses hold about website creation and offers crucial insights for managing the expectations of prospective clients.

The original post can be found here: https://www.theistudio.com/why-most-small-business-websites-fail-to-meet-expectations/

About the author: Judith Kallos is an experienced and humorous WordPress consultant and business coach, with a career in online endeavors dating back to 1995. She pioneered the first "Internet Studio" near the Illinois-Wisconsin border, and now lives a simpler life in Mississippi. Judith runs The I Studio, a support and consulting service for WordPress websites. Her work includes managing her websites, contributing to GoDaddy's blog, and assisting entrepreneurs with WordPress and online strategies and she's authored several eBooks on business etiquette. Known for her "White Glove Support," Judith offers personalized guidance and encouragement to her clients, helping them harness technology effectively.

More Judith Kallos’ links:

https://www.theistudio.com/

https://www.theistudio.com/wordpress-consultant/books/

https://www.godaddy.com/resources/author/judithkallos

Transcript of Cami's Commentary:

Judith masterfully addresses a common challenge in web design: clients' unrealistic expectations. This resonates with my experience, where clients often express surprise at the costs and efforts involved in creating a successful website. For instance, I recall building a one-page website for a local business owner who was later disappointed by its low Google ranking despite my initial advice about its limitations.

Judith's post underscores the frequent misconceptions business owners have about web development. Many expect instant results without appreciating the nuances of SEO, user experience, or the need for substantial, engaging content. Her insights reveal that success in the digital space demands clarity, focused design, and ongoing content development. These factors are crucial in differentiating a business and attracting the right audience.

For my fellow web designers, this reminds me of our valuable role in guiding clients through this complex landscape. Our expertise is not just in building websites but also in educating clients about the digital ecosystem. As Judith advises, we should communicate the importance of a well-thought-out strategy, including design, content, and SEO, and charge accordingly for our comprehensive services.

Let's take inspiration from Judith's approach. By setting realistic expectations and providing holistic solutions, we can create websites that meet and exceed our clients' aspirations. Remember, in web design, our knowledge is as crucial as the websites we build.

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