Leena talks us through a fantastic approach; "always treat your employees the way you would want them to treat your very best customer." If we think about our best customers and the way we would want our employees to engage with those best customers, then just evaluate if this is how we are treating our own employees? Consider if we need to make any shifts to treat our employees the way we would want them to treat our best customers. Then we start to create a culture where people are really focused on the behaviors that build loyalty, and they in turn feel loyalty themselves. 

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