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This week: Apple just released so much new hardware, they had to do it over 3 full days. We break it all down, and react to all the new gear. Plus, the saga of MoviePass continues with yet another new wild announcement… but is their new unlimited plan too good to be true?

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On the show this week

@erfon / @lewiswallace / @lkahney

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Why this week’s Apple PR blitz is brilliant [Opinion]

• Apple is reaching Hannukah levels of gifting this week with significant new hardware releases on Monday, Tuesday, and Wednesday.

 

MONDAY

On Monday Apple released a new iPad Air 3 and iPad Mini 5

iPad Air 3

• The new iPad Air has a 10.5-inch Retain display, A12 Bionic chip, and first-generation Apple Pencil support.
• Performance-wise, it’s just as fast as the iPhone XS.
• This iPad replaces the older 10.5-inch iPad Pro that Apple’s been selling for $650 up until now
• $500 for the 64GB model

iPad Mini 5

• iPad mini now delivers three times the performance and nine times faster graphics.
• Improved Retina display with True Tone, wide color support, is 25 percent brighter than before.
• A12 Bionic processor
• first-generation Apple Pencil support
• Headphone jack!
• the same $399 price tag as the previous model.

 

TUESDAY

On Tuesday Apple gave some much needed spec bumps to the iMac, added better RAM and GPU options to the iMac Pro, and even dropped the prices on some of their high-end MacBook Pros! iMac

• iMac lineup has been updated with Intel's latest 8th-gen and 9th-gen Core processors, including a six-core 8th-gen Core i7 with Turbo Boost, and a monster eight-core 9th-gen Core i9 with Turbo Boost up to 5.0GHz (for the 27-inch 5K iMac).
• Apple says the new i7 brings a 60% performance increase for the 21.5-inch iMac, and up to a 240% for the for new i9 iMac.
• Radeon Pro Vega graphics options are now available across the new iMac lineup, including Vega 20 for 21.5-inch models and Vega 48 for 27-inch models. Apple advertises up to 80 percent faster graphics performance compared to the previous iMac lineup.
• New RAM and storage options are also available.
• Base iMac STILL include a 5400RPM mechanical hard drive…

Mac Pro now available with Vega 64X graphics and 256GB RAM

• Those with a need for speed can now equip the iMac Pro with an AMD Radeon Pro Vega 64X graphics card and up to 256GB of RAM for the first time. But be prepa