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We explore why insults hit harder than compliments, how fast pacing shapes laughter, and how we test material that might bomb to find the lines that truly land. We share how we design sets for short attention spans with one-liners, stories, music, and even a little magic.

• compliments rarely trigger laughs while insults create tension and release
• negativity bias compared to how news grabs attention
• moving beyond standard stand-up with music and magic
• real-time testing of jokes and counterintuitive audience feedback
• pacing laughs every six to eight seconds for momentum
• adapting format for short attention spans with rapid one-liners
• maintaining effortlessness despite difficulty and precision
• vault of unused material and long-term writing practice
• using self-deprecation to keep sharp humor ethical

I am Benja Welldone, Thank you for listening. I'm out. Peace.

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