Crack the Customer Code

383: Engaging Your Superfans


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What is the difference between a superfan and a promoter? Promoters promote you, but what does a superfan do? Superfans will make sure you continue to be in the market and will help you stay in the market. Superfans have to be nurtured. Companies must develop a close relationship with its superfans.

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Crack the Customer CodeBy Adam and Jeannie

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