Becoming Heart Strong

39: Building Your Brand Through Story


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Michelle Loufman loves a good story so much that she built her business on it. Michelle creates pragmatic human interest stories to help businesses and nonprofits motivate change, have a stronger social impact, and experience more success in their mission.

After being blindsided by a health catastrophe, Michelle shared her complex recovery journey, noticing how her stories influenced friends and family members to find answers to their mysterious chronic health issues.

Michelle brings 20 years of strategic marketing, branding, copywriting, and photography to empower her clients with more effective multimedia marketing communications. 

Today we’re talking about:

  1. Using the power of storytelling to help businesses and people motivate change, have a stronger social impact, and experience more success in their mission.
  • Defining what storytelling means in the context of business, how it creates influence, how to find yours, and where to go from there. 
  • This episode is ideal for anyone building a purpose-driven business or organization who wants to make an impact through their work. You can find out more about Michelle Loufman at www.michelleloufman.com or on instagram @michellemloufman

     

    You can find Jessica on Instagram @jessmlindberg, on LinkedIn, and her website www.jessicalindberg.com - Sign up for her bi-weekly newsletter, which is really just a letter she writes to her friends taken from a page in her life that’s full of inspiration and encouragement to help you grow through the challenges in your life and live your full potential. 

     

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    Becoming Heart StrongBy Jessica Lindberg

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